Privacy Policy

1. Information We Collect

We collect information necessary to provide and improve TrendPulse.

2. How We Use Information

We use information collected through TrendPulse to:

• Provide and operate TrendPulse
• Synchronize authorized commerce data
• Analyze sales and inventory information
• Generate demand forecasts
• Identify potential stockouts and excess inventory
• Generate replenishment and purchase-order recommendations
• Analyze pricing and inventory conditions
• Provide alerts, reports, and decision-support information
• Maintain account and subscription functionality
• Respond to support requests
• Detect and prevent fraud, abuse, and security incidents
• Maintain application security and reliability
• Comply with applicable legal and regulatory obligations

TrendPulse's quantitative decision systems use merchant-authorized operational data to generate recommendations and analysis. Forecasts and recommendations are decision-support outputs and do not constitute guarantees of future sales, inventory availability, or financial performance.

3. How We Use AI and Machine Learning

TrendPulse uses statistical models, machine-learning models, and artificial intelligence technologies to analyze merchant-authorized data and provide forecasts, recommendations, explanations, and other functionality.

Our decision systems may use information such as historical sales, inventory levels, product information, prices, and other authorized operational signals.

Where an external AI or model provider is used, we seek to limit the information sent to that provider to what is necessary for the applicable functionality and subject such providers to appropriate contractual and security requirements.

Merchant data is not sold to AI model providers.

We do not permit AI systems to independently change or override merchant-authorized business constraints merely because of a conversational request.

4. Data Sharing

We do not sell merchant data or personal information.

We may share information with service providers that help us operate TrendPulse, such as providers of:

• Cloud hosting and infrastructure
• Database and storage services
• Authentication and security services
• Email and notification services
• Analytics and monitoring
• AI or machine-learning infrastructure
• Payment and billing services

These providers may process information only as necessary to provide services to TrendPulse and are expected to maintain appropriate confidentiality and security protections.

We may also disclose information when required to:

• Comply with applicable law or legal process
• Respond to lawful government requests
• Protect the rights, property, or safety of TrendPulse, our users, or others
• Investigate security incidents, fraud, or abuse
• Enforce our agreements

We do not sell or rent Shopify or Amazon merchant data to third parties.

5. Shopify and Amazon Data

TrendPulse processes Shopify and Amazon information only for purposes necessary to provide the services authorized by the merchant and in accordance with the applicable platform agreements and policies.

We do not use Shopify or Amazon merchant data to build unrelated commercial databases, sell merchant information, or provide that merchant's confidential operational information to other merchants.

Information received from Shopify or Amazon is logically associated with the applicable merchant account and is subject to access controls designed to prevent unauthorized access between merchant accounts.

6. Data Retention

We retain information for as long as reasonably necessary to provide TrendPulse, maintain account functionality, satisfy contractual obligations, resolve disputes, maintain security, and comply with legal obligations.

Retention periods may vary depending on the type of information and the purpose for which it is processed.

Where information is no longer necessary for these purposes, we seek to delete or anonymize it in accordance with our retention practices and applicable legal requirements.

Merchant-uploaded files may be subject to shorter retention periods depending on the product workflow and account configuration.

7. Account Closure and Deletion

You may request deletion of your TrendPulse account and associated merchant data by contacting us using the contact information provided below.

When a merchant disconnects a supported commerce platform, we will stop receiving new data from that connection.

For Shopify stores, TrendPulse also supports Shopify's required privacy and data-protection workflows, including requests relating to customer data and shop data.

Shopify requires apps distributed through its App Store to implement mandatory compliance webhooks for customer data requests, customer redaction, and shop redaction.

For Amazon-connected accounts, data handling and deletion will also follow applicable Amazon requirements and the authorization granted by the selling partner.

Some information may need to be retained where required by law, for legitimate security purposes, or to establish, exercise, or defend legal claims.

8. Data Security

We take reasonable administrative, technical, and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction.

Our security measures may include:

• Encryption of data in transit
• Encryption of sensitive information at rest where appropriate
• Access controls
• Authentication controls
• Tenant-level data separation
• Secure handling of API credentials and authentication tokens
• Logging and monitoring
• Security and audit events
• Least-privilege access practices
• Backup and recovery procedures
• Vulnerability and security monitoring

No method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.

9. API Credentials and Platform Connections

When you connect Shopify, Amazon, or another supported platform, TrendPulse may receive authentication credentials or tokens required to access authorized information.

These credentials are used only to establish and maintain the authorized connection.

We do not request or store your Shopify or Amazon account password for the purpose of connecting the platform through its supported authorization mechanisms.

You may revoke a platform connection through the applicable platform or by contacting TrendPulse.

10. International Data Processing

TrendPulse may use cloud infrastructure and service providers located in countries other than the country in which you or your business operates.

Where personal information is transferred internationally, we seek to use appropriate safeguards required by applicable law.

11. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding personal information we process.

These may include the right to:

• Request access to personal information
• Request correction of inaccurate information
• Request deletion of personal information
• Request restriction of certain processing
• Object to certain processing
• Request portability of certain information
• Withdraw consent where processing is based on consent

To exercise applicable rights, contact us using the contact information below.

We may need to verify your identity before completing certain requests.

We will respond to valid requests within the time required by applicable law.

12. Merchant Responsibilities

TrendPulse is primarily a business-to-business service.

If a merchant provides TrendPulse with information relating to its customers, employees, suppliers, or other individuals, the merchant is responsible for ensuring that it has an appropriate legal basis and the necessary permissions to provide that information to TrendPulse.

Merchants should avoid providing personal information that is not necessary for the functionality they are using.

TrendPulse is designed around data minimization and does not require unnecessary customer personal information to provide inventory forecasting and operational decision support.

13. Cookies and Similar Technologies

TrendPulse may use cookies or similar technologies that are necessary for authentication, security, session management, and application functionality.

Where analytics or other non-essential tracking technologies are used, we will provide appropriate notices and choices where required by applicable law.

14. Children's Privacy

TrendPulse is a business service and is not directed toward children.

We do not knowingly collect personal information from children in connection with the use of TrendPulse.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or data practices.

When we make material changes, we may provide notice through the TrendPulse website, application, or other appropriate means.

The "Last Updated" date at the beginning of this policy indicates when the policy was most recently revised.

16. Contact Us

If you have questions about this Privacy Policy, our data practices, or a privacy request, please contact:

For privacy requests, please include enough information for us to identify the relevant TrendPulse account or merchant relationship without unnecessarily including sensitive personal information.

17. Platform Relationships

TrendPulse integrates with third-party platforms, including Shopify and Amazon.

TrendPulse is an independent application and is not owned, operated, or controlled by Shopify or Amazon.

Your use of Shopify and Amazon remains subject to the respective platform's terms, policies, and privacy practices.

Where TrendPulse accesses information through Shopify APIs or Amazon Selling Partner APIs, such access is limited to the permissions authorized by the applicable merchant or selling partner and is subject to the applicable platform requirements.